NAVC presented VETTY Awards at VMX 2025

The North American Veterinary Community (NAVC) recognized the winners of the 2024 VETTY Awards program, during the NAVC’s 2025 Veterinary Meeting & Expo (VMX) in Orlando, Florida. The honorees included 7 grand prize winners.1

These awards recognize excellence in advertising, public relations, digital, social media, design, events, promotions, educational materials and other projects aimed at promoting the contributions of the animal health care industry in keeping patients healthy. The winners include 30 Gold, 43 Silver, and 46 Bronze level recognitions, in addition to the grand prize recipients.2

Gene O’Neill, CEO of NAVC, noted that the organization is proud to celebrate the work of these professionals across the animal care industry. “They really bring out the heart and science of veterinary medicine with animals at the center of it all,” O’Neill said in a news release.1

The 2024 VETTY Awards Grand Prize winners are as follows1,2:

• Best in Show (For Profit) Award: “Love Forever Home Commercial” by Lap of Love Veterinary Hospice and VETEOS. Category: Television Commercial.
• Best In Show (Nonprofit) Award: “Animal Health Corridor Spirit of Service - PawsAbilities” by Animal Health Corridor and JNA Advertising. Category: Public Service Video.
• Large Animal Award: “The Equine Practice Company’s Lameness Program” by The Equine Practice Company and Brown Fox Creative House. Category: Large Animal Video.
• Judge’s Awards:
  • “Merck Animal Health @ VMX 2024” by Merck Animal Health and Sparks. Category: Tradeshow Booth.
  • "Zoetis Test for Success in Clinic Activation" by Zoetis & FWD People. Category: In-Clinic Merchandise, Educational
  • “Pet Parent Journey: A Guide for Brand Managers” by S&A. Category: Agency Self Promotion.
• NAVC Spotlight Award: “Hill’s Prescription Diet–Silent Sufferers” by Hill’s Pet Nutrition and VML. Category: Campaign–Consumer.

Karen Shenoy, DVM, chief veterinary officer of Hill’s US, said the grand prize awarded to the “Silent Sufferers” project was a key VMX highlight for its’ team. In an interview with dvm360 at VMX, she thanked the NAVC for the recognition and discussed the award-winning campaign.

“The concept was all around certain conditions that cats or dogs may have where they kind of mask the symptoms and that a pet parent may not realize that their pet is sick, and just raising awareness and helping them recognize that some things that might seem like real subtle differences could actually be signs that the pet is ill and that they need to see their veterinarian,” Shenoy added.

The 2024 awards program began accepting entries this past September. Entries included those submitted by agencies, professional associations, veterinary clinics, and advocacy groups, as well as companies representing pet pharmaceuticals, foods and diagnostic equipment. Leaders in the creative marketing field comprised the panel of judges that reviewed these entries to determine the winners.2

“This year’s VETTY Awards winners showcased many of the advancements in animal medicine, a deep understanding of the animal health care audience, technological developments and memorable creative campaigns. We saw a lot of advancement in how marketing messages were delivered, including gamification and the incorporation of AI technology. Through their creative and strategic work, they are really making a difference,” O’Neill said.

The winners were presented with their awards during a reception at the Hyatt Regency Orlando on January 26, 2025. They and their works are also highlighted on The VETTY Awards website.1,2

References

1. 2024 VETTY Awards recognizes marketing excellence in animal health care worldwide. News release. January 20, 2025. Accessed February 5, 2025. https://navc.com/wp-content/uploads/2025/01/01-20-25-FINAL-Press-Release-2024-VETTY-Awards-Winner-Announcement-Jan-20-2025-1.pdf
2. 2024 VETTY Awards Winner. North American Veterinary Community. Accessed February 5, 2025. https://thevettys.com/winners/2024-winners/