NAVC celebrates 2025 VETTY Award winners

The North American Veterinary Community (NAVC) annually awards its VETTY Awards to companies for being the best in advertising, digital, design, events, educational materials, public relations, promotions, video, and other projects created to promote the contributions of the animal health industry and the work they do to help animals across the world.

“Each year, the VETTY Awards honor the top marketing champions in animal health care, and this year was no exception,” Gene O'Neill, CEO for NAVC, said in an organizational release.1 “Like athletic champions who separate themselves by fractions of a second, these winners excelled where it mattered most—precision, creativity, and results—with stellar campaigns across all channels. NAVC is proud to celebrate their work and impact on our industry.”

The NAVC invites veterinary nonprofit and for-profit agencies and organizations from around the world to submit projects for consideration for the VETTY Awards. Potential winners can work across a wide range of areas, such as diagnostic equipment, food, veterinary clinics, pet pharmaceuticals, professional associations, and advocacy groups. Once submissions close, each entry is rigorously reviewed by the judging panel, composed of leaders in the creative marketing field. This helps the NAVC ensure that the highest standards of excellence are maintained.

For 2025, the grand prize winners include the following1:

• Best in Show (For Profit) Award
  • Elanco Animal Health and BarkleyOKRP: “Galliprant—Playing with Fire”
  • Category: Campaign—B2B/Trade
• Best in Show (Nonprofit) Award
  • Animal Health Corridor and JNA Advertising: “KC Animal Health Corridor WORKFORCE Campaign”
  • Category: Campaign—New Product, Program, or Service Launch
• Large Animal Award
  • Merck Animal Health and FWD People: “Vence Digital”
  • Category: Large Animal Digital
• Judges’ Awards
  • Boehringer Ingelheim and Shepherd Agency: “2025 NexGard PLUS & NexGard COMBO Gard Yard”
    • Category: Tradeshow Experience
  • The Equine Practice Company and Brown Fox Media: “The Equine Ophthalmology Program”
    • Category: Large Animal Video
  • Zoetis and FWD People: “Zoetis Cerenia ‘Leave Mo Behind’ Campaign”
    • Category: Campaign—Consumer
• NAVC Spotlight Award
  • Purina Pro Plan Veterinary and Checkmark: “Pro Plan Veterinary Support Mission”
    • Category: Campaign—New Product, Program, or Service Launch

“The NAVC introduced the VETTY Awards in 2017 to reward marketing excellence in the animal health care industry. Since its inception, the VETTY Awards have grown to become a prestigious marketing award program with entries from around the world demonstrating advancements in technology, innovation, and science to keep our animals healthy,” Laura Walker, CAE, CVBL, said during the event at the conference. “Winning a VETTY Award is no small feat. Our entrants carry the torch for products, programs, and services in our industry. Each entry is scored on the strength of its concept, visual appeal, message, persuasiveness, relevance to the intended audience, and overall creativity. And we had some super creative wins this year, so I'm very excited.”

Reference

2025 VETTY Awards winners exemplify marketing excellence in animal health care worldwide. News release. North American Veterinary Community. January 12, 2026. Accessed January 18, 2026. https://navc.com/2025-vetty-awards-winners-exemplify-marketing-excellence-in-animal-health-care-worldwide/