Greenies to be distributed more widely under epiq agreement

Greenies, a widely recognized brand in pet dental care and oral medication delivery, will soon be more widely accessible to veterinary practices following a recently announced partnership between epiq Animal Health and Mars Petcare US, Inc.

Under the agreement, Greenies products, which include Greenies Dental Treats and Greenies Pill Pockets, will no longer be distributed exclusively through a single distributor. Instead, the products will be available through distributors across the animal health industry, including epiq.

Mars Petcare said it plans to “accelerate performance through reliability and everyday instruments to drive profitable growth in the veterinary channel.”1 The company did not disclose the financial terms of the agreement.

Greenies is one of several brands within Mars Petcare’s portfolio, which spans pet nutrition, preventive care, diagnostics, and veterinary services. Mars Petcare describes itself as a “pet care” company and noted that its portfolio is designed to serve the health and nutrition needs of pets globally.1 The company operates as part of Mars, Incorporated, a family-owned business with more than a century of history.

Mars Petcare’s operations include nearly 50 brands across pet food, treats, and veterinary services, as well as the Waltham Petcare Science Institute, which focuses on research in pet nutrition and health. The company also maintains an international network of veterinary hospitals and diagnostic services, including Banfield, BluePearl, VCA, AniCura, Linnaeus, and Antech, among others.

epiq Animal Health is a “value-added distributor and solutions provider” for manufacturers in the animal health industry. According to the company, its work focuses on creating efficiencies across the supply chain, supporting product management, and delivering go-to-market strategies. epiq says it uses industry insights and relationships to identify distribution pathways for animal health products.

According to epiq, the partnership with Mars Petcare aligns with its mission to help animal health manufacturers and distributors bring products and innovations to veterinary professionals and pet owners.

Greenies products are commonly marketed for teeth cleaning support and medication administration in cats and dogs. Greenies Pill Pockets specifically are moldable treats with a built-in pouch designed for hiding pills during administration. The partnership announcement did not include whether there would be any changes to product formulations, labeling, and did not specify whether additional Greenies products may be added to epiq’s distribution portfolio in the future.

Reference

1. epiq Animal Health and Mars Petcare US, Inc. Enter into a Strategic Distribution Agreement. News release. epiq Animal Health. February 2, 2026. Accessed February 3, 2026. https://prnmedia.prnewswire.com/news-releases/epiq-animal-health-and-mars-petcare-us-inc-enter-into-a-strategic-distribution-agreement-302675774.html