Author | Brian Conrad, CVPM

After your hospitals veterinarian has explained the need for a product or pharmaceutical, dont hand off your clients to websites, pet store employees and big-box aisles and aisles of competing products. If this is the right product for this pet, carry it. The sales will follow.

Get organized and get to a resolution quickly that both veterinary practice and client can live with.

You may be leaving clinic efficiencies on the table by under utilizing staff superstars.

Foster rivalries (and, yes, camaraderie) on your crew.